"3-2-1" Student Post Example

Activity Description

Students will complete a bi-weekly “3-2-1” assignment in which students identify three key points, two questions, and one reflection paragraph all pertaining to the weekly topic, and will post this assignment to their individually created blog. These activities will serve as a method of formative assessment, allowing the instructor to track student progress and determine what needs to be addressed in subsequent sessions. Additionally, these activities support integration of technology, acquisition of critical skills for living and working in the 21st century, and support student progress toward self-reflection, communication, and the ability to synthesize information into succinct and valid responses.

To support student understanding and provide clear expectations, a rubric will be developed and distributed to students during the first class session. Additionally, students will be able to view an example of the assignment.

Student Post Example

Three Key Points

1. When building brand awareness and attracting customers to purchase your product or service, you must be completely aware of the available advertising media, its cost, and effectiveness of reaching your target customer.
2. Building relationships through public relations requires the ability to listen clearly to your customers, adapt your strategy to customer requests, and inform your customers about the ways you are responding to their needs.
3. In today's rapidly changing technology, it is just as important to understand how viral marketing, blogging, podcasting, and other forms of mobile media can be used to effectively promote your product or service.

Two Questions

1. Other than those identified in the text, what are some examples of companies that effectively used viral marketing, blogging, podcasting, and other forms of mobile media to reach its customer?
2. What are the most effective sales promotion techniques to reaching customers for a new business?

Reflective Paragraph

This lesson was easier for me to grasp, and related to my current position more than other lessons this semester. For this reason, I interacted more with my group, and participated more in class. Additionally, the section on blogging and podcasting as promotional tools was the most interesting. While I often blog, and have viewed a few podcasts, I never thought about employing these tools in my current position. While I do not make the marketing decisions at my company, I do believe I will introduce this idea at the next department meeting.

Project Progress

The group meeting on Tuesday definitely help me clarify my direction for the project. Based on the discussion, my project has only slightly changed (see Updated Project below). After thinking about Dorothy's comments further, I do feel the need to slightly scale back the integration of technology at this point. While I haven't totally decided, I believe I'm going to change my 3-2-1 project to only include a blog, thus removing Twitter from the project during the initial weeks. Since I am looking for students to improve their ability to synthensize their reflections, I will attempt to integrate Twitter toward the end of the semester. This integration will depend upon the ability of students to pick up the integration of WebCT, blog, and wiki's.

More information on the progress of this project will follow. Any comments are encouraged.

Project Progress

Well another unsuccessful virtual meeting this week. I sure hope I'm on the right track with this project. But this class has surely taught me a few lessons.

One: A group of six professionals with busy schedules is just as difficult to get together in a virtual environment as a typical face-to-face meeting.

Two: When using social networking tools - smaller is better. You should minimize the quantity of social networking tools that you try to implement at one time.

Three: Slow Internet connectivity S*&#&!!!